I’m Xavier
Art Director,
Graphic Designer &

Altreno (0.05% Tretinoin Lotion) 
Art direction
with TUX Creative House — 2022

Altreno is an established brand of clinical strength tretinoin in the United States. This year, they updated their visual identity with new 3D avatar assets and cell animation to promote two claims about skin radiance and texture.

The 360 campaign targeted both consumers and healthcare professionals multiple media.

See the full work

NYA - Elite 
Art Direction & Styling 
Freelance — 2023

ATTITUDE — Oceanly Skincare
Director & Art Director
with TUX Creative House — 2022

ATTITUDE is launching a complete skincare line that is plastic-free, EWG VERIFIED and zero waste.

The mandate was to develop a video campaign exposing the problematic of plastic packaging, with the mix of 3D assets and real life studio scenes to showcase their new zero waste beauty ritual.

Altitude Sports SS22
Art Direction & Graphic Design
with TUX Creative House — 2022

Attitude Sports is an outdoor clothing e-commerce company that sells and manufactures a wide range of outdoor gear and urban clothing.

With its latest ad campaign, they wanted to escape the reality of a studio shoot with the integration of outdoor elements into organic collages.

Photography: Royal Gilbert
Art Drection: Xavier Cyr
Stylist: Simon Venne
Production: Christina Meunier
Hair & Makeup: Ronnie Tremblay + Andrew Ly