I’m Xavier
Art Director,
Graphic Designer &
Photographer
I’m Xavier
Art Director,
Graphic Designer &
Photographer
Art Director,
Graphic Designer &
Photographer
Altreno (0.05% Tretinoin Lotion)
Art direction
with TUX Creative House
— 2022
Altreno is an established brand of clinical strength tretinoin in the United States. This year, they updated their visual identity with new 3D avatar assets and cell animation to promote two claims about skin radiance and texture.
The 360 campaign targeted both consumers and healthcare professionals multiple media.
See the full work
https://www.altreno.com/
NYA - Elite
Art Direction & Styling
Freelance — 2023
Creative shoot with Elite Toronto
Team:
Photography: Lian Benoit
Art Drection: Xavier Cyr
Stylist: Xavier Cyr
Hair & Makeup: Estelle Moubarak
Model: Nya
ATTITUDE — Oceanly Skincare
Director & Art Director
with TUX Creative House
— 2022
ATTITUDE is launching a
complete skincare line that is plastic-free, EWG VERIFIED and zero waste.
The mandate was to develop a video campaign exposing the problematic of plastic packaging, with the mix of 3D assets and real life studio scenes to showcase their new zero waste beauty ritual.
Altitude Sports SS22
Art Direction & Graphic Design
with TUX Creative House — 2022
Attitude Sports is an outdoor clothing e-commerce company that sells and manufactures a wide range of outdoor gear and urban clothing.
With its latest ad campaign, they wanted to escape the reality of a studio shoot with the integration of outdoor elements into organic collages.
Team:
Photography: Royal Gilbert
Art Drection: Xavier Cyr
Stylist: Simon Venne
Production: Christina Meunier
Hair & Makeup: Ronnie Tremblay + Andrew Ly