Southgate 50years Anniversary
Art Direction & Collage
with TUX Creative House — 2020
![](https://freight.cargo.site/t/original/i/6555cf0aa0c7bd1a1d725c366c74d430e9a8f0e27d4083638816a55490e935a1/V2_montage_tux_02-spot_OUTSIDE_Logo.jpg)
![](https://freight.cargo.site/t/original/i/d3aefc71646de1dab7719cfcdf5f3815db38ddc7748fc0526ca46fd90ecc8c1a/Southgate_archives.jpg)
![](https://freight.cargo.site/t/original/i/970b1b8e15d183afbd9e2763b73267edae5d44d6f49503fb16a18cc866b1c858/Southgate_homme.jpg)
![](https://freight.cargo.site/t/original/i/ba012de01081a9a976dc7819b18290b65caa610042affdaf5d5cda77f1a03ffb/Southgate_mockup.jpg)
![](https://freight.cargo.site/t/original/i/5efd6ed192e2fb4b84e099bccd0ae18888aa6f788fbb836df8d90112cf8473b8/Southgate_bts.jpg)
Southgate is Edmonton’s largest shopping centre and the city’s premier fashion destination.
For their 50th anniversary, we go back in time in their photographic archives full of nostalgic sentiments. The campaign pays homage to these past moments, with the integration of models in the old vintage decor.
Team:
Photography: Royal Gilbert
Art Drection: Xavier Cyr
Stylist: Olivia Leblanc
Production: Marie Helene Mccormack
Hair & Makeup: Steven Turpin